With the recent delivery of its first flash-optimised storage array in Indonesia, Nimble Storage continues its rapid expansion into the Asia-Pacific region, having already launched in Australia, New Zealand, Singapore, Philippines and China.
This past week, I was fortunate to travel to Indonesia and participate in our launch activities there along with my colleagues Peter O’Connor (Nimble Storage’s vice president for the APAC region), Rachel Ler (ASEAN Sales Manager), and Daniel Tan (Channel Manager for ASEAN).
Indonesia has a growing economy with a real requirement for storage solutions that provide higher performing, capacity-optimised solutions in a smaller footprint. Based on many of the conversations we had, datacenter space is becoming an issue for many organisations, as well as the skyrocketing costs of electricity. The feedback we were given was that our technology is welcomed in the local market and couldn’t have arrived at a better time.
Our visit began with a series of detailed planning sessions with our local distribution partner, discussing how we can best service and support our customers across Indonesia. We came up with plenty of creative ideas that I’m sure our customers will love. In the afternoon we were lucky enough to present to 35 local resellers who understood the true value of our technology and quickly identified that Nimble Storage is the right solution for many of their customers in the local market. I was so impressed with their knowledge and the types of questions they asked.
The official launch took place the following day at Planet Hollywood, starting with a presentation to more than 20 press and media agencies. Peter spoke briefly about our organisation and I spoke a little further about our solutions and the value it provides customers. Similar to the reseller event, the questions and discussion afterwards proved to me that we could not have arrived at a better time. Seeing the press so excited about our organisation is a good sense of validation.
That afternoon more than 30 customers attending the launch, where we discussed our unique approach to storage, describing the typical customer scenarios we see daily and how our technology can address those challenges. Post presentation we were all able to dine together on some local cuisine, talking in detail about what makes Nimble Storage so different.
Reflecting back, it was an amazing trip – meeting wonderful people, establishing important relationships, and enjoying the extraordinary sights of Indonesia.
- Theo Hourmouzis