Nimble Storage @AWS Re:Invent Recap
By Doug Ko, Solution Marketing, Nimble Storage

Last week over 30,000 people flocked to the Las Vegas strip to attend Amazon Web Services’ re:Invent conference. It’s a testament to the growth of cloud services as start-ups and established enterprises look toward cloud as part of their digital transformation.

It was a busy and energetic show, and I’d like to share with you my top 3 takeaways:

  1. “Why is Nimble here at re:Invent?”

    This was the top question we got from attendees who came by our booth. Yes, Nimble is a flash storage provider and we do sell hardware. But the value of our hardware comes from the underlying software: A combination of NimbleOS (flash-optimized OS) and InfoSight (predictive analytics). With our solutions, we’ve been powering hybrid clouds for years.  Storage on Demand is our pay-as-you-go pricing model for flash arrays and our Cloud-Connected storage solution allows you to run compute on AWS and Azure, but keep your data secured on a private Nimble array. Both solutions give you the agility of cloud while keeping data fully under your control and jurisdiction without getting locked in.

  2. Monitoring, analytics, and machine learning are everywhere.

    Re:Invent 2016 may well have been the coming out party for monitoring and analytics.  Companies like Datadog, Cloudability, New Relic, and many others had large booths at the show, signaling the need and desire from customers to reign in their operations and gain better visibility and insights on what they doing in the cloud and their own data centers.

    This was no surprise to Nimble as our Infosight Predictive Analytics has been the foundation of our products since our first array shipped in 2010. Infosight analyzes trillions of sensor points a week from our 9,000 plus customers. It predicts and prevents issues across the stack, and recommends optimizations that result in industry leading uptime, performance, and a seamless experience for our customers.

  3. Enterprises need a better on-ramp to the cloud.

    At the end of Andy Jassy’s keynote, AWS literally rolled out “Snowmobile” on stage, their large semi-trailer service to physically migrate zettabyte scale data centers. It’s true a truck can achieve higher bandwidth than a fiber link, but this is really a wrecking ball solution to a hammer problem. The bigger issue is what happens once the data is in the cloud – we heard many customers discuss their fear of “cloud lock-in”. And their desire to be able to leverage multiple cloud providers as well as have their data available for on-premise applications (hybrid clouds).

If there was only one thing I took away from re:Invent, it would be that cloud is here to stay, but there are still many challenges that need to be addressed for enterprises and companies that are not cloud native. Whether it be moving legacy applications and on-ramping to cloud or avoiding lock-in to have a true multi-cloud strategy that easily moves data between different public cloud providers and on-premise. We have some good ideas in these areas, so stay tuned!